Can the Apple Watch take off as a fashion accessory?可蘋果手錶脫下作為一種時尚配件?
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See the new Apple Watch in 60 seconds
- Apple's new smartwatch was designed to be a fashion accessory as well as a gadget
- It comes in two sizes, different finishes and has multiple slick strap options
- Apple is going up against huge watch companies and an industry that has been around for a century
- The device could be the next iPod or it could go the way of the Bluetooth headset
(CNN) -- Ariel Adams loves watches.
He owns more than a hundred of them, sometimes changing into a different watch multiple times a day. He has even turned his horological passion into a full-time job reviewing watches.
Naturally, he is very excited for Apple's latest invention.
"As soon as the Apple Watch is available I will be adding it into my life, but in addition to mechanical watches," said Adams. "I will more than likely have to wear one on each wrist."
Unfortunately for Apple, most people will only wear one watch. The question is, will they choose the Apple Watch over a classic timepiece?
After three years of development, Apple finally gave the world a look at its new smartwatch on Tuesday. It won't be available until early next year, but the design is final. Whatever the reviews, it's guaranteed that Apple fans will camp out in line for one, and early-adopters and watch lovers like Adams will gladly drop $349 to slip it on.
But to succeed, the Apple Watch will also have to appeal to regular people as a fashion accessory. The company has hired and collaborated with big names from the fashion industry, including watch designers like Marc Newson, Burberry's Angela Ahrendts and Yves Saint Laurent's Paul Deneve. Those fashion bona fides will help Apple's watch appeal to people who see the item as a fashion statement.
Related: Apple just got its mojo back
Traditional watches are big business. Last year, watches were an $8.3 billion industry in the U.S., according to Euromonitor. Most watches sold are sub-$150 quartz watches, but $1,000 and up luxury mechanical watches from brands like Rolex, Omega and Louis Vuitton have been surging in popularity.
"Watches, unlike other consumer electronics, have existed for hundreds of years as accessories and fashion pieces," said Tim Barrett, a research analyst at Euromonitor.
The smartwatch industry is a relative newborn. Only 750,000 smartwatches were sold in the U.S. in 2013, compared to 123 million smartphones and 32 million regular watches, according Barrett. So far, the most popular smartwatch is the Pebble, which got its start on Kickstarter. Smartwatches from companies like Samsung, Sony and LG have been plagued by clunky, large screens and glitchy software.
"Apple is definitely in the business of making markets as opposed to breaking into them, and this market has yet to be made," said Barrett.
Related: 'Apple Pay' may be safer than plastic
The heart of the Apple Watch is a square touchscreen with rounded corners that comes in different metal finishes, including 18 carat gold. The watch face fits on classic watch straps that come in a range of styles, from sporty and colorful to high-end leather with metal clasps. The face of the watch is customizable and can display the time in a number of analog or digital designs. The final product is a typically Apple design: clean with a kick of personality.
"I don't think it will replace the traditional timepiece, but I do think it is the most aesthetically pleasing wearable that has come to market to date," said Eugene Tong, style director at Details magazine. "I would wear it, but probably not every day."
Apple has smartly included styles and a smaller watch face size to appeal specifically to women, a group mostly shut out by the gigantic smartwatch screens already on the market.
"Right now in fashion, a lot of women are dressing down, more casually and simply," said Danielle Prescod, fashion editor for Elle.com. "There is a movement happening toward 'normcore.' ... Something like the Apple watch, that looks great but also has a purpose, is perfect for this trend."
Related: Sorry Apple. Solar dresses are the future
Prescod doesn't usually wear watches, but said she would consider this one.
"The good thing about the Apple watch is that it's super buzzy right now so people will notice it without needing a ton of other accessories that might try to compete for the spotlight," said Prescod.
No matter how useful it is, once a wearable device is written off as un-cool, it marks the wearer as dorky. Not everyone believes the Apple Watch can avoid the stigma of a Bluetooth headset -- or even Google Glass.
"The Apple Watch is the ultimate in geek chic, designed to look like a watch, but it leaves something to be desired when it comes to reflecting personal style," said Tyson White, vice president of product at Nixon, a trendy California watch company. It "will certainly raise people's expectations about what a watch can do. ... But it appears to compete more with the likes of Fitbit, Fuel band and other smartwatch offerings, more so than traditional watches."
Beyond looks, Apple will also have to overcome a limited battery life and dependence on the iPhone. But if any technology company has a chance of stealing precious wrist real estate from established watch companies, it's Apple.
可蘋果手錶脫下作為一種時尚配件?
希瑟·凱利,美國有線電視新聞網
由希瑟·凱利,美國有線電視新聞網
2014年9月15日 - 更新2139 GMT(0539 HKT)|
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看到新的蘋果觀察60秒
新聞提要
蘋果新的SmartWatch的設計是一種時尚配件以及小工具
它有兩種尺寸,不同的表面處理,具有多種漂亮的帶子選項
蘋果將對抗巨大的鐘錶公司,一個行業,已經存在了一個世紀
該設備可能是下一個iPod或它可以去藍牙耳機的方式
(CNN) -阿里爾·亞當斯喜歡手錶。
他擁有超過百人,有時會轉變成不同的手錶,每天多次。他甚至把他的鐘錶的 激情變成全職工作審查表。
當然,他很高興蘋果的最新發明。
“只要蘋果手錶可我將它添加到我的生活,但除了機械表,”亞當斯說。“我將很可能不得不戴上一個在每個手腕。”
不幸的是,蘋果,大多數人會只戴一隻手錶。現在的問題是,他們會選擇蘋果蘇女士的經典時計?
經過三年的發展,蘋果終於給了世界一起來看看它在週二的新的SmartWatch。這將無法使用,直到明年年初,但設計是最終決定。不管是什麼評論,它保證了蘋果迷將露營的線路之一,早期採用者和手錶愛好者像亞當斯將很樂意下降349美元滑倒它。
新的蘋果手錶有多種款式和兩種尺寸。
新的蘋果手錶有多種款式和兩種尺寸。
但要取得成功,蘋果,手錶也將不得不吸引一般人的時尚配飾。本公司已聘請並合作與時尚界大腕,其中包括手錶設計師像馬克•紐森,Burberry的安吉拉·阿倫德和Yves Saint Laurent的保羅Deneve。那些時尚善意將幫助蘋果的手錶呼籲人們誰看到該項目作為一種時尚。
相關報導:蘋果公司剛剛拿到它的魔力回
傳統的手錶都是大生意。去年,手錶是一個價值8.3十億產業在美國,根據Euromonitor。出售的大多數手錶都是分150美元石英手錶,但1000元,而最高的豪華機械表的品牌,如勞力士,歐米茄和路易威登已經湧動普及。
“手錶,不像其他消費類電子產品,已經存在了幾百年的配件及時裝片,”一個研究分析師蒂姆·歐睿巴雷特說。
該SmartWatch的行業是一個相對新生。只有75萬smartwatches是在美國銷售的2013年相比,至123萬部智能手機和3200萬普通的手錶,根據巴雷特。到目前為止,最流行 的SmartWatch是鵝卵石,它得到了它在Kickstarter的開始。Smartwatches 來自像三星,索尼和LG公司一直困擾著笨重的大屏幕和出問題的軟件。
“蘋果肯定是在做市場,而不是闖入他們的業務,這個市場還沒有作出,”巴雷特說。
相關閱讀:“蘋果公司支付”可能會比塑料更安全
蘋果腕錶的心臟是一個正方形觸摸屏,圓潤的邊角有不同的金屬飾面,其中包括18克拉的黃金。在經典的錶帶是有一系列的風格,從運動和豐富多彩的高端皮革與金屬扣錶盤配合。手錶的臉是可定制的,可以顯示一些模擬或數字設計的時間。最終產品是一個典型的蘋果設計:乾淨的個性踢。
“我不認為它會取代傳統的鐘錶,但我認為這是最美觀耐磨已進入市場至今,”尤金塘,造型總監,在細節雜誌說。“我不會每天都穿著它,但可能”。
蘋果公司巧妙包括風格和更小的錶盤大小,以專門吸引女性,一組主要拒之門外了巨大的SmartWatch屏幕已經在市場上。
“現在的時尚,很多女性都訓斥,更隨意,簡單,”丹妮爾Prescod,時尚編輯Elle.com說。“有一個發生的運動對”normcore。“ ......有點像蘋果的手錶,看起來很大,但也有一個目的,是完美的這種趨勢。“
相關閱讀:對不起蘋果。太陽能禮服是未來
Prescod通常不戴手錶,但說她會考慮這一點。
“關於蘋果手錶的好處就在於它的超巴齊,現在這樣的人會注意到它,而不需要一噸的其他配件可能試圖爭奪的焦點,”Prescod說。
不管它是多麼有用,一旦穿戴設備撇銷未涼,它標誌著穿著者的學究氣。不是每個人都認為蘋果觀察可避免藍牙耳機的恥辱 - 甚至是谷歌的玻璃。
“蘋果關注的是終極的怪胎別緻,設計看起來像一隻手錶,但它留下的東西,當涉及到體現個人風格的不足之處,”泰森白色,產品的尼克松副總統說,一個時髦的加州鐘錶公司。這“肯定會增加人們的期望是什麼手錶可以做...但它似乎更與Fitbit,燃油樂隊和其他的SmartWatch產品的喜歡,比傳統手錶的競爭,更使”。
除了外觀,蘋果還必須克服有限的電池壽命和依賴iPhone上。但是,如果任何技術公司已經從成立鐘錶公司竊取珍貴的手腕房地產的機會,這是蘋果公司。
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