Television personalities Kim Kardashian and Willie Geist take a selfie during "The Tonight Show with Jay Leno."

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Celebs taking selfies

 

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Editor's note: Pepper Schwartz is professor of sociology at the University of Washington and the author of many books, the latest of which is "The Normal Bar." She is the love and relationship ambassador for AARP and writes the Naked Truth column for AARP.org. She is also a senior fellow at the Council on Contemporary Families, a nonprofit organization that gathers research on American families. The opinions in this commentary are solely those of the author.

(CNN) -- It hurts me to say this, but I bet when I say "Kim," you know the last name.

Our world is no longer run by bankers and brokers but by public relations people who will do anything to keep certain names in (or out) of the news. If they are not trained psychologists, they sure act like them; they know how to get our interest even when we absolutely do not want to give it.

Pepper Schwartz

And so into this vortex of extreme public relations savvy comes Kim K, one of the people who is "famous for being famous." How did she do it? By flaunting her vapid lifestyle, her great body and good looks and her money.

Of course America idolizes her. But as it turns out, not nearly so much as she idolizes herself.

Kim is putting together a big book of selfies called "Selfish." She said she was assembling sexy pictures of herself from a trip to Southeast Asia for a book to give to her newish husband, Kanye West, on Valentine's Day. But then the thought occurred to her -- why wouldn't everyone want one?

 

Generation Selfie: We do it better

Kim and Kanye's kutest PDA moments

Normal people would find a 352-page compilation of selfies in bad taste. But in truth we recognize the basic instinct: It's hard to resist walking by a mirror and not having one of two reactions -- to look or, at all costs, to avoid looking.

Photos: Kim Kardashian's past loves

Unlike Kim K, the Queen of Narcissism, most of us have a more ambivalent relationship to our own image. We look at pictures of ourselves and more often than not, cringe. If it's a flattering picture, we save it for our Facebook page or give it to our partner. But few of us, even few movie stars, want to create books of how glorious we look.

Yes we all are mini-narcissists, but most of us have a sense of our flaws and the limits of how much time we should spend on adoringly looking at our own image. Kim K is a lesson in how extreme it can get when you are a canny self-promoter: You just love yourself so much 24/7.

If you, like me, is relieved at the disappearance of Paris Hilton from the front pages and are not a fan of pathological narcissism, you know we should ignore Kim K and shun falling into her PR trap.

But the fact that she has an esteemed publisher and that the editors there must think this book will sell well presents a serious issue: Why are young women entranced with this woman? (I understand why young men would be.) But young girls who are easily impressionable and hooked by hype may be enchanted with the ease with which she seems to float through life and take on her "struggles" (Which brand name shall I buy? Which mini-feud will I rage about?) as ones they would rather have than the ones they have in real life.

They envy her. The fact is that the Kardashians have gained traction in their lives. They have built an empire and no one can deny she and her posse have figured out how to make a fortune based on her brand. Kim K won't be around forever. But is it some failure of feminism among the young that allows this kind of person to be a star?

I remember the icons of my day: Janis Joplin -- a wild woman, a maverick and a massive talent (though, sadly an addict as well). There's Gloria Steinem, a woman who was mission driven. And while perhaps she had extra press attention because she was good-looking, it was her feminist theory, her amazing verbal ability and her mentoring of others that made her someone to follow and emulate. These were women who deserved to be famous. Even Madonna, embellished by PR but not created by it, had (and has) talent, and a provocative message about sexuality.

Kim K, like Paris Hilton, is just about as thin as their photographs. They want our love and money and they hope to achieve it by showing how much love and money they have already.

So wouldn't it be great if Kim K's selfie book sat moldering in book stores and on Amazon? That would reassure me about the soul of modern girls and young women. I wouldn't blame anyone for paging through it. It's a little like a car wreck -- awful, but hard to totally avoid looking at. But buying the book is another thing altogether.

Instead of sending Kim K to the bank, let's encourage her to go to a really good therapist. This kind of narcissism needs to be treated, not celebrated.

金·卡戴珊，女王的自戀
由辣椒施瓦茨
2014年8月13日 - 更新1639 GMT（0039 HKT）
電視人物金·卡戴珊和威利·蓋斯特採取selfie在“今夜秀與Jay Leno”。 電視人物金·卡戴珊和威利·蓋斯特採取selfie在“今夜秀與Jay Leno”。
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新聞提要
金·卡戴珊正在編制selfies的352頁的書，名為“自私”
辣椒施瓦茨：一般人會覺得這是極端的，但自戀不是女王
她說，K金是一個精明的自啟動; 這是當你只是愛自己這麼多的7天24小時
施瓦茨：為什麼年輕女性如此著迷與卡戴珊？
編者按： 辣椒施瓦茨是社會學教授，華盛頓大學和許多書籍的作者，其中最新的是“一般的吧。”她 ​​是愛和關係大使美國退休人員協會和寫入的赤裸裸的真實列美國退休人員協會。組織。她也是在高級研究員會在當代家庭，一個非營利性組織，收集有關美國家庭的研究。本評論中的觀點僅為作者。
（CNN） -它傷害了我這樣說，但我敢打賭，當我說“金，”你知道的姓氏。
我們的世界是由銀行家和經紀人，而是由公共關係的人誰都會做任何事情，以保持一定的名稱（或輸出）的消息不再運行。如果他們沒有受過訓練的心理學家，他們肯定像他們; 他們知道如何獲得我們的利益，即使我們絕對不想給它。
辣椒施瓦茨
辣椒施瓦茨
所以到這個漩渦極端公關精明自帶K金，人誰是一個“著名的是著名的。” 她是怎麼做到的？打著她索然無味的生活，她的巨大的身體和良好的外觀和她的錢。
當然，美國的過度崇拜她。但事實證明，幾乎沒有這麼多，因為她過度崇拜自己。
金正日是放在一起selfies稱為一本大書“ 自私 “。她說，她是自己組裝的，從旅行到東南亞一本書的性感照片給她新望先生，肯伊威斯特，在情人節。但隨後的念頭出現在她的-為什麼不是每個人都想要一個？
代Selfie：我們做的更好
Kim和坎耶\的kutest PDA的時刻 Kim和Kanye的kutest PDA的時刻
正常的人會發現一個352頁的彙編 selfies的惡趣味。不過說實話，我們認識到的基本本能：這是難以抗拒的步行通過一面鏡子，而不是具有兩種反應1 -看，或不惜一切代價，避免看。
組圖：金·卡戴珊\'過去的愛 組圖：金·卡戴珊的過去愛
與K金，自戀的女王，我們大多數人有一個更矛盾的關係，以我們自己的形象。我們看看自己的照片和更多的，往往不是畏縮。如果它是一個討人喜歡的圖片，我們將它保存在我們的Facebook頁面，或把它給我們的合作夥伴。但是我們幾個，甚至幾個電影明星，要創建我們如何光榮看看書。
是的，我們都是小自戀，但我們大多數人都對我們的缺陷感，我們應該花多少時間就崇拜地看著自己的形象的限制。K金是多麼極端，當你是一個精明的自啟動就可以得到一個教訓：你只是喜歡自己那麼多的7天24小時。
如果你和我一樣，被釋放在帕麗斯·希爾頓從頭版消失，不是病態自戀的粉絲，你知道我們應該忽略K金及信落入她的公關陷阱。
但她有一個受人尊敬的出版商和事實編輯有一定認為這本書會賣得很好呈現出嚴重的問題：為什麼年輕女性迷上了這個女人？（我明白為什麼年輕人會）。但年輕女孩誰是易受容易上癮，並通過炒作可能與她似乎漂浮在生活，走在她的“鬥爭”的輕鬆陶醉（哪個牌子的名字我應該買什麼？我會暴怒其中迷你世仇呢？）為那些他們寧願有比那些他們在現實生活中。
他們羨慕她。事實是，卡戴珊已經在他們的生活獲得牽引力。他們已經建立了一個帝國，沒有人可以否認她和波塞已經找到了如何讓基於自己品牌的財富。K金不會永遠身邊。但它是女性主義在年輕人當中的一些故障，讓這樣的人成為明星？

我記得我那天的圖標：詹尼斯喬普林 - 狂野的女人，特立獨行和龐大的人才（雖然，可悲的是一個癮君子一樣）。有凱萊史坦，誰是使命驅動的女人。雖然也許她有多餘的記者的關注，因為她是好看的，那是她的女性主義理論，她驚人的口頭表達能力和其他人，使她的人跟踪和模仿她的指導。這些都是女人誰當之無愧地成為著名的。即使是麥當娜，由美飾，但不是由它創建的，有（具有）的才華，而關於性挑逗的消息。
K金，如帕麗斯·希爾頓，差不多是細如他們的照片。他們希望我們的愛情和金錢，他們希望通過展示有多少愛和錢，他們已經實現了。
所以，那豈不是巨大的，如果K金的selfie本書坐在消逝在書店和亞馬遜？這將再次向我講述了現代女孩和年輕婦女的靈魂。我不會怪任何人通過它進行分頁。這是一個有點像車禍 - 可怕的，但很難完全避免看。但買的書是另一回事。
而不是發送K金的銀行，我們鼓勵她去一個很好的治療師。需要這種自戀來對待，而不是慶祝。